HOLIDAY SEASON SALE – UP TO 50% OFF + FREE WORLDWIDE SHIPPING | THE NEW DRIVE WATCH IS HERE!

HOLIDAY SEASON SALE – UP TO 50% OFF + FREE WORLDWIDE SHIPPING | THE NEW DRIVE WATCH IS HERE!

Drive Analog Watch

  • 48-hour release price! Get $20 (€17, £14) off. Ends Sunday, November 15 at 11:59 PM Japan time. Extended holiday returns: contact us before Jan 4th 2027.

    Race To Midnight

    The streets of Tokyo come alive after dark. Beneath the neon glow, engines roar and the city is your racetrack. Hit max speed, embrace the rush, and race to midnight.

    A Watch Design Inspired By Speed

    A speedometer measures speed. A tachometer measures how fast an engine is turning. Taking inspiration from these automotive instruments, the Drive watch uses a custom-made movement with Japanese Miyota gearboxes to transform the way you experience time.

    Hours 1–12 are displayed on the speedometer dial. Minutes 0–59 are displayed on the tachometer dial. Reading the time becomes second nature once you know how. See the examples below to learn more.

    Two Modes — One Unique Experience

    In Always On Mode, you can always read the time at a glance, with no animation. Choose Dynamic Mode to bring your watch to life.

    Press the button and watch both needles animate, with the speedometer needle accelerating smoothly from 0 to 120 MPH and the tachometer needle rising and falling through the following RPM sequence: 0, 4000, 3000, 5000, 4000 and 6000 RPM. Both needles reach the top of their respective dials in 5 seconds before moving to reveal the time.

    Depending on the time being displayed, the time appears between 5 and 10 seconds after pressing the button. It remains displayed for 10 seconds before both needles return to zero. The joy is in watching the movement.

    Detailed Design With Premium Materials

    Machined from 316L stainless steel with brushed and polished detail, the Drive watch features a custom-designed dial, sapphire crystal, and your choice of a 316L stainless steel or genuine leather strap.

    Driven To Be Different

    More than a timepiece, the limited-edition Drive watch captures the spirit of automotive design and the art of unconventional timekeeping. Designed for those who are driven to be different.

    Custom Designed Packaging

    This watch comes in an exclusive gift box. It features graphics of iconic watches from Tokyoflash Japan past and present on a red background.


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How To Read The Time