Kaidoku means to decode in Japanese but this watch needs no translation once you understand how it works. Look at the words that are flashing and read them in order to tell the time. The date can be read in exactly the same way by pressing the lower button.
The idea for Kaidoku was submitted to Tokyoflash Japan by 14 year old Tynan Mayhew from Canada. Find out more about the original concept on the Tokyoflash Japan Design Studio Blog. Blog reader & watch designer Tynan says:
“When I first discovered Tokyoflash, I was fascinated with the watch designs. I followed the Tokyoflash design blog and checked it frequently. I wanted to create a watch design that told time in a completely different way, using words instead of numbers. I made a few sketches and uploaded the design. After a while, I forgot about it until I was contacted regarding my idea. When I finally got to see the real thing, I was floored! It looked very sleek and smooth, and like a lot of effort had been put into designing it.”